How your organisation can attract top talent

It’s a total myth that SMEs can’t attract top talent. Every business will have an aspiration to grow in line with their plan, objectives and desires. In most cases, to get there, talent will be required to achieve these goals.

So how does an SME with aspirations to grow and compete, rub shoulders with a multinational to attract the employees they need? How do they prevent these candidates from joining a well-established corporation?

There are a number of factors that must be in alignment to draw future talent in our experience. Let’s look at what these are

  • Salary

Using the experiences of trusted recruitment businesses like MRK Associates and the insight we publish will help you understand what is demanded by a Finance Director, Newly Qualified Accountant, Financial Analyst or Bookkeeper. We regularly publish our Salary Survey and Market Insight to help you budget for what is expected of talent choosing you over a larger business. These documents can be incredibly influential.

  • Total package

Many candidates look at the extra benefits you can offer to entice them to you, and these are not just financial. Consider working from home, annual leave benefits, additional pension contributions, gym membership, childcare vouchers. These are often standard, so why not be innovative? A day off for birthdays – not just yours but your children? Support a Charity day. More discounts on everyday items. Guaranteed training budget and so on. What would you like to join another business?

  • Employer brand

What would your current employees and colleagues say about working with you? Employees live and breathe your vision, values and core beliefs to be part of their everyday lives. Great places to work have the heart beating from within – your staff – and they believe in the ethic of what you do within and outside your direct community.

How loyal are your colleagues? Candidates looking at your organisation will see this through how you:

  • Position yourself in industry
  • Establish your reputation in the local community
  • Extend yourself as subject matter experts
  • Challenge your business to go further; looking further afield to raise your awareness.

A great employer brand makes people want to work for you. All these points will help the point below.

  • Use your advocates

Reach out to colleagues, friends, suppliers, family to recommend future talent – if they know someone it could help the qualification process.

Upload the job description onto your social channels and then ask your colleagues, associates etc to share.

  • Job descriptions

What is the role really like? Be honest. Write the job description – at MRK Associates we can help here – to outline the expectations and paint the picture of the growth aspirations and how influential the new member of the team will be. Be creative, make it exciting, yet bound within the confines of the truth!

At MRK Associates, we are pro your business.

You can download our latest Finance and Accountancy Salary Survey and Market Insight here, meanwhile, our inaugural Revenue Management Salary Survey and Market Insight is available here.

Roland Seddon, Managing Director, MRK Associates.

MRK Associates is a recruitment and career advisory company specialising in three distinct areas of professional employment – finance/accountancy jobs, office support/administration jobs and revenue management/yield jobs. Our main geographical focus is in the Northern Home Counties area (Buckinghamshire, Hertfordshire, Oxfordshire and Bedfordshire) where we provide a personal, knowledgeable and professional service within these markets.

For more information, please telephone 01442 894555 or email:


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