How healthy is your employer brand?

Eek, where do I start with this one? As a leading provider of finance/accountancy and revenue management professionals to many businesses across the northern home counties, we are perfectly placed to find businesses with the best candidates for their jobs and work on their future recruitment strategies. It’s what we specialise in and have achieved such acclaim for. Through our abilities to develop relationships and advise clients, we have introduced some first-class candidates that have been pivotal to our clients’ success. We’re proud of that.

However, as the market has become more and more candidate-driven and the battle for talent has intensified, repeatedly we have seen employers lose their candidate of choice through (usually) one of three things:

  • Recruitment process taking far too long; when a decision is made the candidate has accepted an opportunity elsewhere
  • Over-reliance on testing. This doesn’t observe, understand or appreciate the cultural fit. More often than not, the ability to fit is more important than any technical skill. Psychometric testing or other such software does have its uses, but in effect is a box-ticking exercise that can be right off target in the realities of the real world.
  • Employer brand lets the business interviewing down because it doesn’t stand for anything.

We’ve teamed up with marketing and brand experts, Oliver Myles Marketing, for their guidance on how to help businesses attract candidates – passive or active – to want to work for your brand.

The employer brand is in effect a ‘sheep dip’ for your staff and those you want to recruitment. It might sound agricultural, but the analogy is perfectly placed for aligning staff to your ongoing recruitment.

By going through the sheep dip, employees live and breathe your vision, values and core beliefs to be part of their everyday lives. Great places to work have the heart beating from within – your staff – and they believe in the ethic of what you do within and outside your direct community

Leaders of organisations can become caught in a silo, they see things how they want and think people see their organisations the same way. Your employees are your brand advocates, and they live and breathe your being every day. Candidates looking at your organisation will see this through how you:

  • Position yourself in industry
  • Establish your reputation in the local community
  • Extend yourself as subject matter experts
  • Challenge your business to go further; looking further afield to raise your awareness.

Oliver Myles Marketing deliver vibrant marketing services to businesses across the UK. To find out more, please go to www.olivermylesmarketing.co.uk or telephone 01442 503723

Roland Seddon, Managing Director, MRK Associates.

MRK Associates is a recruitment and career advisory company specialising in three distinct areas of professional employment – finance/accountancy jobs, office support/administration jobs and revenue management/yield jobs. Our main geographical focus is in the Northern Home Counties area (Buckinghamshire, Hertfordshire, Oxfordshire and Bedfordshire) where we provide a personal, knowledgeable and professional service within these markets.

For more information, please telephone 01442 89455 or email: info@mrkassociates.co.uk

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