Blogging can help you secure your next role
Increasingly, finance professionals are writing blogs to further demonstrate their expertise and accentuate the opportunities available to them. We wrote last year about how negative social media practices could harm your job search, blogging, on the other hand, is a great way of enhancing the opportunities open to you.
Any prospective employer will search for you online and if you include your blog or website address on your CV, the curiosity of the employer will seek out your opinions. After all, that is what a blog is; your opinion. And you’re entitled to it. It creates a debate that can – and does – open doors. If you’re unsure of what a blog can do for you, here’s how to go about it:
- Seek out a platform to host your blog. WordPress and Blogger are two prominent platforms. They can be integrated with your website (if you have one?)
- Also, post on LinkedIn discussion boards too
- If you’re going to blog, commit to it. Half-hearted efforts and only writing occasionally won’t help you at all
- Be motivated and believe in yourself
- Remember, this blog is your opinion. It might not be right or wrong, it’s an opinion. Don’t be libelous either. Steer clear of ranting that could offend
- If you can, think ahead to a month’s worth of blogging at a time (one a week/every other week is perfect). These could be:- Observations on the week that’s just been
– How Brexit is influencing industry
– Monetary policy at Bank of England
– Comment on market trends
– Year on year changes are good to monitor (use Google Trends)
- Make sure your articles are well-written and, above all, accurate
- Ask someone to proofread to ensure it makes sense
- It helps to build your profile as a subject matter expert
- Don’t be afraid to promote your blog on professional platforms like LinkedIn; it shows a willingness to engage and align yourself with other like-minded professionals
- Use images in your blog. A “head of shoulders” one of you and some that link to the story
- Also, don’t forget to add “ALT tags” to your images. By appropriately filling them with a descriptive tag Google will help find your article and promote you further.
Don’t forget to send your blogs to us; we’d welcome reading your point of view.
Roland Seddon, Managing Director, MRK Associates.
MRK Associates is a recruitment and career advisory company specialising in three distinct areas of professional employment – finance/accountancy jobs, office support/administration jobs and revenue management/yield jobs. Our main geographical focus is in the Northern Home Counties area (Buckinghamshire, Hertfordshire, Oxfordshire and Bedfordshire) where we provide a personal, knowledgeable and professional service within these markets.
For more information, please telephone 01442 894555 or email: email@example.com